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Wawa Timeline
  • Timeline

    50 Years of Wawa!

    Look back on the first 50 years of Wawa memories and milestones, including the first store in 1964, launches of your favorite Wawa products, our expansion to Florida, and more!

    • 1960's
    • April 16, 1964

      The first Wawa Food Market opens in Folsom, PA

    • 1968

      The first New Jersey store opens

    • 1969

      The first Delaware store opens

    • 1969

      Wawa Kitchens offer foods like hamburgers and fried chicken

    • 1970's
    • 1970

      Pre-made hoagies and sandwiches are introduced

    • 1972

      A new slogan “People on the Go – Go to Wawa Food Markets” is introduced

    • 1972

      Wawa opens 100th store in Marlton, NJ

    • 1972

      Wawa stores stay open round-the-clock

    • 1974

      The Goose and gold background are added to the Wawa logo

    • 1975

      Wawa stores begin brewing and selling fresh coffee

    • 1978

      The 200th Wawa store opens in Souderton, NJ

    • 1980's
    • 1980

      Wawa wins “Best of Philly” award for coffee

    • 1981

      Customers tell us “We Do It Just a Little Bit Better,” which becomes the new advertising slogan

    • 1982

      Wawa separates the deli from the checkout counter for speedier service

    • 1984

      Hoagies are now Built-to-Order

    • 1984

      Hot foods are introduced: Here comes the Meatball Express!

    • 1985

      The 300th store opens in Woodstown, NJ

    • 1986

      Wawa wins “Best of Philly” award for coffee and deli

    • 1988

      Camp Wawa and Wawa University debut, providing Associates with state-of-the-art training and educational opportunities

    • 1988

      The President’s Club is launched to recognize and celebrate Wawa’s store managers

    • 1990's
    • 1991

      Wawa Dairy takes top honors in Master Dairy’s Quality Product Awards

    • 1992

      The Shorti Hoagie is introduced

    • 1992

      The Wawa Employee Stock Ownership Plan (ESOP) is formalized

    • 1992

      The first Hoagie Day is held at Philadelphia City Hall on May 7

    • 1992

      Wawa opens 500th store

    • 1994

      First “super store” opens in Tinicum, PA. It was 5,700 sq. ft. and had 50+ parking spots

    • 1995

      ATMs are installed in all Wawa stores; to this day, there is no surcharge 

    • 1996

      The Sizzli breakfast sandwich is introduced

    • 1996

      First fuel store opens in Millsboro, DE

    • 1998

      First store in Virginia opens

    • 1998

      The Wawa Bakery is introduced

    • 1999

      The "Rendelli" hoagie is featured at Hoagie Day to raise funds for education

    • 1999

      The “My Choice, My Wawa” campaign debuts

    • 2000's
    • 2002

      Wawa’s famous Touch Screen Ordering is installed in all stores

    • 2002

      The Wawa Dairy celebrates its 100th anniversary

    • 2003

      Hot, stuffed pretzels hit the warmer!

    • 2004

      The 24 oz. coffee cup – Big 24! – is introduced

    • 2004

      “Gottahava Wawa” is launched

    • 2005

      Toasting begins in stores

    • 2006

      200th fuel store opens

    • 2006

      Wawa’s annual charitable giving tops $5.6 million

    • 2008

      Coffeetopia celebrates Wawa’s coffee selection

    • 2008

      100% Colombian brew is launched

    • 2009

      Wawa customers and associates donate almost 3,000 pints of blood in the annual blood drives

    • 2010's
    • 2010

      Built-to-Order Smoothies and Frozen Cappuccinos are launched

    • 2010

      April 14, 2010: 1 billionth surcharge-free ATM transaction is celebrated!

    • 2012

      First Florida store opens in Orlando on July 18

    • 2012

      Associate ownership increases to 38%

    • 2012

      Freshly made Specialty Beverages like Hot & Iced Lattes, Hot Chocolates, and more are launched

    • 2012

      Nametags “Proudly Associate Owned"

    • 2013

      Rolls are baked fresh in stores

    • 2014

      Wawa celebrates its 50th Anniversary