On August 2nd, 1996, just before opening our first fuel store in Millsboro, Delaware, we asked ourselves, “If we build it, will they come?” Today, with 298 of our 588 stores offering fuel and customers that pump more than a billion gallons of gasoline each year, the answer is a resounding, “Yes—they certainly will!”
It's truly hard to believe that it's been 15 years since we opened our first fuel store. Reaching this milestone in our history demonstrates our dynamic ability to embrace change, which has resulted in innovation and implementation of significant changes in our store design and product offering. Adding fuel to our offering sparked the creation of state-of-the-art gasoline stores, each equipped with a range of six to ten multiple product dispensers. With this addition, our stores became a bit larger and our parking spaces more abundant. More than anything, we helped add simplicity the lives of our customers as they embraced this new convenience from the first day it was offered.
We have come a long way since the day the fuel starting pumping at our Millsboro store, and we now reach customers across our entire five-state operating area, including full-service fuel stores in New Jersey proudly attended by teams of fuel court managers and associates who meet challenges and deliver our product and a wonderful experience to customers every day. When our customers walk into our stores there is a feeling of coming home, and the same feeling is felt on the fuel court.
Today, we sell more than 1% of all fuel in the United States, something we all take great pride in. We offer customers a written guarantee on the quality of our gasoline and stand behind that quality.
In 2011 we also reached a new fuel milestone when we surpassed the number of non-fuel stores with fuel stores. In just 15 years, our fuel stores have created a truly exciting transformation of our business.
Full speed ahead into the future!
“Till next time…