Boy how time flies!  It’s hard to believe it’s that time again…the time when our loyal hoagie lovers across our five state area come together to celebrate a summer of peace, savings and Shortis with our annual Hoagiefest campaign!  Running now through July 31, we will feature a different Shorti every two weeks throughout the summer for just $3.49. Our mouthwatering lineup begins with Roast Beef and Turkey from May 23 to June 5 and continues with Cheesesteak, Italian, Meatball and Prime Rib.  For the full lineup go to www.hoagiefest.com.

Hoagiefest is all about celebrating Philadelphia’s most famous sandwich, while thanking our associates and customers for their passion and dedication  in the building and eating of every single hoagie made in our stores. We’re especially excited to host our signature Hoagie Day celebration on June 29 as part of the Wawa Welcome America! Independence Day festivities in Philadelphia. This free event, which is open to the public, will be jam-packed with hoagie building and eating excitement, highlighting our great hoagie tradition in the city of Philadelphia dating back more than 20 years.  This year, Hoagie Day will take place at noon in the Independence Mall area at 6th & Market, across from the Liberty Bell.  We will partner with the USO to salute the men and women of the armed forces and we will serve a 4.5 ton hoagie in their honor.

In addition to celebrating our company’s great hoagie tradition, Hoagiefest is about bringing our customers their favorite hoagies and products at a value at a time when prices matter the most. We are doing everything we can to offer value, even in light of significant increases in the cost of ingredients during the past few years. This year, our hoagies are featured at $3.49, still a great value over the everyday price point. And, our overall 2011 Hoagiefest offer is more robust than ever with a wide variety of discounted products.

Our Hoagiefest promotion includes incredible discounts on our beverages and assorted Ben & Jerry’s Ice Cream flavors, as well as discounts to a variety of snacks, candy and Tastykake items.  We’re also excited to announce that our best selling hoagie, the Turkey Shorti, is available throughout the entire 10-week summer promotion at our discounted Hoagiefest price.  And did you know we have three kinds of turkey and all are included in Hoagiefest?  We also have a new wheat Shorti roll that has more grains and four grams of fiber.

We’re thrilled to bring you this year’s Hoagiefest as the ultimate celebration of peace, savings and Shortis!  We hope that you enjoy this promotion and join us in celebrating all summer long.

‘Till next time…