Our Hoagiefest events bring together hoagie fanatics and loyal Wawa customers from across the region to celebrate and pay tribute to Wawa Hoagies through a variety of exciting activities. Some of these activities are Wawa traditions, while others are brand new ways to show our enthusiasm for our customers and our hoagies.  Sun, fun and some special guests certainly made last week’s 2nd Annual Hoagiefest Event in Philadelphia a day to remember!
 
This is the second year we’re running our 1960’s inspired Hoagiefest campaign, and our 1960’s theme seems even more fitting this time around. This year, the iconic Woodstock festival celebrates its 40th anniversary, while all of us at Wawa are celebrating the 45th anniversary of our very first store, which opened in 1964. 

All I can say is, “what a day.”  At 5:00 am our Wawa associates began building a ¼ mile long hoagie to serve to the crowd later that afternoon.  Later that morning, before the Philadelphia event even began, we loaded and sent off a truckload of hoagies for Philabundance to deliver to various food distribution points throughout the city.  It made us proud to share the hoagie tradition in many ways that day, both to people who simply love our hoagies for their great taste, and to the people who needed them most. 

We were honored to have Philadelphia Mayor, Michael Nutter join us to help celebrate a summer of peace, savings, and Shortis, and issuing a Tribute proclaiming June 24th to be “Citywide Hoagiefest Day” and commemorating our tradition and the City’s love for the almighty hoagie. 

In addition to sharing in the Hoagiefest feast, the crowd intently watched our Hoagies for Heroes Eating Relay, a charity Hoagie eating relay race between local police officers to benefit local causes. Attendees also had the opportunity to view our Hoagie Heritage Exhibit featuring famous hoagie milestones through history. 

I’m delighted to say that we are hosting three additional Hoagiefest events this summer in Ocean City, Maryland, Virginia Beach, and Egg Harbor Township, New Jersey. They’ll give customers from all across our serving area a chance to join in the fun! It’s also important to all of us at Wawa that we are able to share our traditions and culture in all of the markets we serve. No matter where your Wawa is located, we are committed to being a part of your community.  After all, part of being a leader in convenience is providing the same level of convenience (and fun) in every area we touch.   

In last week’s blog I talked about our great hoagie tradition at Wawa, and the unique history that makes our hoagies so special to our customers.  Our Hoagiefest events are one of the ways we celebrate our traditions and keep them alive and thriving for all our customers everywhere.  Thank you for letting us share that with all of you.

‘Til next time…